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Jerome McFarland

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Top Stories by Jerome McFarland

Tiered architectures are all around us. You encountered one the last time you boarded an airplane. By dividing the aircraft cabin into multiple classes (or tiers) of service, airlines are attempting to maximize their profit. First Class provides the highest level of service, and consequently, is the most expensive. Economy Class provides a lower service level, but with a corresponding lower price. The classes are sized according to established expectations of customer demand...i.e. most air travelers will prioritize cost over comfort (hence the high-capacity Economy Class), with a small segment of travelers willing to pay more for premium service (hence the smaller First Class). The system works well and, over time, additional sub-classes (e.g. Premium Economy) have emerged to more closely align with customer preferences and extract additional revenue. Similar tier... (more)

Bigger Memory, Zombie Vampires, and the Quest for Personal Wealth, Stardom, and Immortality

Many of us suffer from an incurable addiction to data. We randomly seek random information, frequently...and when we have questions, we don't just want the answers....we need them. Worse, we need them NOW. As a result, "search engine gymnastics" is a new discipline in which many of us have become highly skilled. Armed with internet-connected devices, we expect to answer any question in a matter of seconds. It's just data. It should always be at our fingertips. ALL of it. Memory to the Rescue Memory lies at the heart of the instantaneous access we require. So when "Zombie Vampire... (more)